Dassault Mercure: The Right Range in the Wrong Plane

In 1967 aircraft manufacturer Dassault, with support from the French government, embarked on the design and construction of a new narrow-body airliner to compete with the American Boeing 737 and McDonnell Douglas DC-9 airliners. When the first prototype flew four years later, it could carry 20 passengers more than the Boeing 737 despite using the same engines. The aircraft seemed well-placed to become a serious European competitor in the short-haul market, fifteen years before the Airbus A320 first flew. Instead the Mercure was one of the greatest commercial failures in aviation history. Dassault managed to sell only eleven aircraft (including Continue Reading