Although the Airbus A300 is no longer in production, part of it lives on. The original fuselage cross-section of the A300 has been used on a further 13 Airbus aircraft across 3 different aircraft families, ranging in length from 47m (155ft) all the way up to 75m (246ft). As of today 2427 aircraft using the same A300 cross-section have been delivered, even though only 561 A300s were constructed. This year the same cross-section will have enjoyed 42 years of uninterrupted production, and a backlog of 363 orders for the A330neo will ensure production past 2020 at least. A perfectly circular Continue Reading
Boeing
Did Boeing Trick Airbus into the A380 with the Sonic Cruiser?
There is something of an urban legend that Boeing deliberately used the Sonic Cruiser to trick Airbus into building the A380 and pouring billions of dollars into a project that was doomed to huge costs and moderate sales. I came across it most recently doing an online Strategic Management course from the Copenhagen Business School. The course director, Robert Austin, mentioned it as a classic example of a strategic ploy by one company to trick another, despite it by his own admission not having been confirmed by either side. Which got me thinking, could it be really true? The Case for Continue Reading